𝗦𝗕𝗛𝗡 𝗦𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗘𝗺𝗯𝗿𝗼𝗶𝗱𝗲𝗿𝘆 | 𝗕𝗨𝗧𝗧𝗘𝗥𝗙𝗟𝗬 𝗘𝗙𝗙𝗘𝗖𝗧 𝗟𝗲𝘁𝘁𝗲𝗿.

"The past 10 years have been a journey of discovery and adventure to amazing things that I never dreamed of...

Starting with fashion as a charm, the journey begins only with moments when I realized I completely immersed in the flow of fashion. I know that making fashion is my life's mission. The desire when doing this job is to make products with a soul. In the early days as a designer and a businesswoman, I listened to the experiences and dreams of my dear customers. I understand more about what they want - then make fashion to meet the needs and preferences of customers. However, there happened some events that came up in a row that made me feel like I've lost the achievements I've built. Since then, I told myself to be more determined and more successful to be worthy of the workers and customers who have accompanied and supported me during consecutive difficult times.

After more than a decade, the feeling can now be said to be infinitely complete. From understanding my customers to the moment I felt that I and my customers are gradually becoming one. Transforming from doing customer-oriented fashion to a self-directing brand but still being trusted and loved by customers is a success for me. The feeling of complete happiness when designing with my own original spiritual language is what I have been looking for all this time. The mission and the times urged me to grow stronger, to be able to take care of my workers a better life, to help them focus and sublimate in the needles and stitches. Handicraft techniques merely create products, but the craftsman's emotions give the work a soul, with a hidden story in it. I understand that, when I am happy, I will spread positive energy to my workers. Only when they work with a cheerful, happy and passionate attitude can they transmit those positive energies into their works. The success that SHE BY HOA NGUYEN has is due to the contribution of talented artisans, they deserve more recognition for their talent. After the quintessence and enthusiasm of the whole team, our customers can feel the happiness and positive energy emanating from each work. Hopefully they will understand the love we have built for the SHE BY HOA NGUYEN brand from the very first moment!

Thanks for the opportunities and challenges to become who I am today, to get rid of the worries of my career so that I can be free to roam in my own dreams. Whether I succeed or fall, I will always move on… Because only when we move on, we can live to the fullest and endless sublimation. Memories and emotions during the past 10 years - the way to keep all those beautiful things forever - are sent into the designs of this collection...

Thank myself for stepping out of my comfort zone into this big world - to be immersed in my own passions and ideals. Thanks for keep moving on even though it seem to be falling down, I had chance to meet my dearest friends and associates on this journey... Thanks for the most beautiful things. The positive spirit and the desire to understand, had led me to the source of creativity in this version of me...

The wonderful feelings seem to be unspeakable. The moment I look back on my 10-year journey, is when I was reborn…"